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A 'Dimension' in Google Analytics is an attribute or characteristic of an object that can be given different values.. Dimension In Google Analytics

Vanity metrics are measurements that make you appear good in the eyes of the others but don't assist you in evaluating your own success in a way that guides future strategy.. A vanity measure seems spectacular but provides little insight into a digital property's quality and best.

In strategic and marketing planning, competitive analysis is an examination of both the weaknesses and strengths of present and future rivals.. Competitive Analyses

Website benchmarking informs you of your website's position in relation to competitors in the same industry.. A website benchmark is a comparison of your website to your company goals and KPIs.

A web analysis identifies a website's performance and recommends changes to your site to drive more targeted traffic, leads and revenue.. The technique of studying and evaluating website visitors' activity is referred as web analytics.