Niche targeting is a strategy in which a business focuses their marketing efforts on a specific demographic or market segment. Niche targeting also allows businesses to build credibility within their target audience.
Google Search Console helps webmasters view and analyze the data from their website with regard to found and indexed on search results. Google Search Console (GSC)
Referral traffic refers to visitors to your site who arrive via direct links on other websites rather than directly or through searches.. Referral Website Traffic