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What Is Google Analytics? — Wiki
Google Analytics can be used to track where visitors come from, what pages they visit, how long they stay on the site, and what actions they take while they are there. . Google Analytics is used for tracking website traffic and conversion rates.
What Is Referral Website Traffic? — Wiki
In Google Analytics, a referral occurs when one website refers traffic to you, resulting in a new user clicking through to your website.. Referral website traffic is defined as the number of visits to a website that come from other websites.