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The Click-Through Rate (CTR) is a percentage-based efficiency metric that calculates the click's number of times of an ad, organic search engine results result, or emails is clicked.. Percentage of people who click on a component after being exposed is termed as click-through rate (CTR)

The conversion rate is the percentage of people that perform an action that results in your company's acquisition goals out of all traffic.. What is conversion rate? Getthit