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Conversion rate is the percentage of people who take an action that achieves your company’s acquisition goals out of the total amount of traffic or interactions.

How to calculate your Conversion Rate

To calculate conversion rate, take the total number of conversions and divide that by the total amount of traffic or interactions on your offering. The most common formula for calculating conversion rate is:

Conversion rate = Total conversions / Total interactions

As previously said, a conversion can relate to a variety of things, but here are a few popular examples: 

  • Clicks
  • Sign-ups
  • Making an Account
  • Purchases
  • Installs
  • Form submission

What is a Good Conversion Rate for a Website? 

A "good" conversion rate is determined by elements such as your industry, specialty, goals, traffic channel, and audience demographics, among others.

For example, the global average conversion rate of e-commerce sites in the third quarter of 2020 was 2.17%, down from 2.37% the previous year. However, the e-commerce conversion rate in the United States was greater, at 2.57%.

It is critical to know how many people are purchasing your goods from a business aspect.

Getting more out of current traffic and leads (rather than) may catapult businesses to long-term, sustainable success.

Conversion Rate Optimization or CRO can help you with this.

Customers now seek and expect personalization.

It is your obligation to gather information and provide consumers with precisely whatever they desire.

One of the most significant marketing indicators is conversion rate. We go into great length about the conversion rate in this wiki:

  • What it is
  • How to use it
  • Why it matters
  • What sorts of values you should strive for
  • How to calculate and track it

The conversion rate informs you how much of your incoming website visitors is utilizing your products and services and doing what you want them to do.

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