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Search engine marketing (SEM) is a powerful way to increase your visibility in the digital world, and with the right tools and strategies, you can maximize your website’s potential.. SEM is an effective way to promote your business online, boost your online presence and get noticed in the ever-expanding digital world.

Search engine traffic is the type of traffic that comes from people who find your website through a search engine. . Traffic that comes from people using a search engine to find your website.

Organic website traffic means that users are searching for something that you have already created, published, and clicking from the search result page. . Organic Website Traffic

The Click-Through Rate (CTR) is a percentage-based efficiency metric that calculates the click's number of times of an ad, organic search engine results result, or emails is clicked.. Percentage of people who click on a component after being exposed is termed as click-through rate (CTR)