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What Are SEO Keywords? — Wiki

SEO keywords are words and phrases that you can use on your website and in your content to help improve your site's search engine rankings.. The bottom line is that if you want to drive traffic to your website, keyword research is essential.

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What Is On-Page SEO? — Wiki

On-page SEO is the process of optimizing a website or blog for Google search with the goal of gaining higher traffic levels and improving its visibility.. On-page SEO involves improving the website’s title, description, and keywords to make it more relevant to what people are searching for.

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What Is Google Analytics? — Wiki

Google Analytics is a free web analytics service offered by Google to tracks and reports on site traffic with data analysis of various helpful metrics.. Google Analytics can be used to track where visitors come from, what pages they visit, how long they stay on the site, and what actions they take while they are there.

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What Is Website Bounce Rate? — Wiki

The bounce rate of a website is calculated by dividing the number of single-page sessions by the total number of sessions on the site.. The percentage of site visits that are single-page sessions, with the visitor leaving without viewing a second page, is known as the bounce rate.

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What Are Website Return Visitors? — Wiki

The returning visitors metric is a measure of how often someone visits your website after they've already been to it once.. A returning visitor is someone who has visited your website before. They may have come to your site through a search engine, an ad, or a link from another website.

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What Is Website Benchmark? — Wiki

A website benchmark is a comparison of your website to your company's goals and key performance indicators (KPIs).. Website benchmarking informs you of your website's position in relation to competitors in the same industry.

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